Judgment of the General Court (Third Chamber) of 17 April 2024.#Escobar Inc. v European Union Intellectual Property Office.#EU trade mark – Application for the EU word mark Pablo Escobar – Absolute ground for refusal – Trade mark contrary to public policy and to accepted principles of morality – Article 7(1)(f) of Regulation (EU) 2017/1001 – Presumption of innocence.#Case T-255/23.