Judgment of the General Court (Sixth Chamber) of 28 February 2024.#Puma SE v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU figurative mark BERTRAND PUMA La griffe boulangère – Earlier EU figurative mark PUMA – Relative ground for refusal – No damage to reputation – Article 8(5) of Regulation (EU) 2017/1001 – Link between the marks at issue.#Case T-184/23.