Judgment of the General Court (Third Chamber) of 11 October 2023.#Biogena GmbH & Co. KG v European Union Intellectual Property Office.#EU trade mark – International registration designating the European Union – Figurative mark THE GOOD GUMS – Absolute grounds for refusal – No distinctive character – Descriptive character – Article 7(1)(b) and (c) of Regulation (EU) 2017/1001.#Case T-87/23.