Judgment of the General Court (Third Chamber) of 8 November 2023.#Pollen + Grace Ltd v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU figurative mark POLLEN + GRACE – Earlier EU figurative mark Grace – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-41/23.