Judgment of the General Court (Sixth Chamber) of 6 March 2024.#Lidl Stiftung & Co. KG v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU trade mark consisting in a shade of orange – Absolute ground for invalidity – Graphic representation that is sufficiently clear and precise – Article 4 and Article 7(1)(a) of Regulation (EC) No 40/94 (now Article 4 and Article 7(1)(a) of Regulation (EU) 2017/1001) – Distinctive character acquired through use – Article 7(1)(b) and (3) of Regulation No 40/94 (now Article 7(1)(b) and (3) of Regulation 2017/1001).#Case T-652/22.