Judgment of the General Court (Sixth Chamber) of 8 November 2023.#Liquid Advertising, Inc. v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU word mark Liquid+Arcade – Earlier EU figurative mark LIQUI.DO – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-592/22.