Judgment of the General Court (Third Chamber) of 20 December 2023.#Pierre Balmain v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for an EU figurative mark representing a lion’s head encircled by rings forming a chain – Earlier national figurative mark representing a lion’s head encircled by dots – Relative ground for refusal – Distinctive character of the earlier mark – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-564/22.