Judgment of the General Court (Second Chamber) of 24 May 2023.#Bimbo, SA v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark BimboBIKE – Earlier national word mark BIMBO – Relative ground for refusal – Detriment to reputation – Article 8(5) of Regulation (EU) 2017/1001.#Case T-509/22.