Judgment of the General Court (Third Chamber) of 15 March 2023.#FA World Entertainment Inc. v European Union Intellectual Property Office.#EU trade mark – International registration designating the European Union – Word mark FUCKING AWESOME – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001 – Legal certainty – Equal treatment – Principle of sound administration.#Case T-178/22.