Judgment of the General Court (First Chamber) of 8 February 2023.#Ugo Bensoussan v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for European Union word mark LOULOU STUDIO – Earlier international word mark LULU’S – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-24/22.