Judgment of the General Court (Ninth Chamber) of 14 September 2022.#Sebastiano Gioioso v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for the EU figurative mark MARE GIOIOSO di Sebastiano IMPORT EXPORT – Earlier national figurative mark GIOIA DI MARE – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-423/21.