Judgment of the General Court (Tenth Chamber) of 24 May 2023.#Emmentaler Switzerland v European Union Intellectual Property Office.#EU trade mark – International registration designating the European Union – Word mark EMMENTALER – Absolute ground for refusal – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001 – Collective mark – Article 74(2) of Regulation 2017/1001 – Obligation to state reasons – Article 94 of Regulation 2017/1001.#Case T-2/21.