Judgment of the General Court (Second Chamber) of 15 September 2021.#Freshly Cosmetics, SL v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for EU figurative mark IDENTY BEAUTY – Earlier national figurative mark IDENTITY THE IMAGE CLUB – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-688/20.