Judgment of the General Court (Third Chamber) of 21 April 2021.#Hell Energy Magyarország Kft. v European Union Intellectual Property Office.#EU trade mark – Application for the EU word mark HELL – Absolute grounds for refusal – No distinctive character – Descriptive character – Article 7(1)(b) and (c) of Regulation (EU) 2017/1001.#Case T-323/20.