Case T-589/20: Judgment of the General Court of 9 February 2022 — Calzaturificio Emmegiemme Shoes v EUIPO — Inticom (MAIMAI MADE IN ITALY) (EU trade mark — Opposition proceedings — Application for the EU word mark MAIMAI MADE IN ITALY — Earlier EU word mark YAMAMAY — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EU) 2017/1001 — Genuine use of the earlier mark — Admissibility of new evidence — Alteration of the distinctive character)