Judgment of the General Court (Tenth Chamber) of 17 March 2021.#Gábor Bende v European Union Intellectual Property Office.#EU trade mark – Invalidity proceedings – EU word mark K-9 – Absolute grounds for refusal – Signs which have become customary – Article 7(1)(d) of Regulation (EC) No 207/2009 (now Article 7(1)(d) of Regulation (EU) 2017/1001).#Case T-878/19.