Judgment of the General Court (Tenth Chamber) of 9 September 2020.#Novomatic AG v European Union Intellectual Property Office.#EU trade mark – Opposition proceedings – Application for European Union word mark PRIMUS – Earlier EU word mark PRIMUS – Earlier Benelux word mark PRIMUS – Relative ground for refusal – Damage to reputation – Article 8(5) of Regulation (EU) 2017/1001.#Case T-669/19.