Judgment of the General Court (Tenth Chamber) of 23 September 2020.#Aldi GmbH & Co. KG v European Union Intellectual Property Office.#EU trade mark – Application for the EU figurative mark BBQ BARBECUE SEASON – Absolute grounds for refusal – Descriptiveness – Article 7(1)(c) of Regulation (EU) 2017/1001 – No distinctive character – Article 7(1)(b) of Regulation 2017/1001.#Case T-522/19.