Judgment of the General Court (Sixth Chamber) of 9 September 2020.#Glaxo Group Ltd v European Union Intellectual Property Office.#EU trade mark – Application for an EU trade mark consisting of a shade of the colour purple – Absolute ground for refusal – Lack of distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001 – Lack of distinctive character acquired through use – Article 7(3) of Regulation 2017/1001.#Case T-187/19.