Judgment of the General Court (First Chamber) of 21 November 2019.#K.A. Schmersal Holding GmbH & Co. KG v European Union Intellectual Property Office.#EU trade mark — Opposition proceedings — Application for EU figurative mark tec.nicum — Earlier national figurative mark TECNIUM — Relative ground for refusal — Likelihood of confusion — Similarity of the services — Similarity of the signs — Article 8(1)(b) of Regulation (EU) 2017/1001 — Genuine use of the earlier mark — Point (a) of the second subparagraph of Article 18(1) and Article 47(2) and (3) of Regulation 2017/1001 — Form differing in elements which do not alter the distinctive character — Evidence submitted for the first time before the General Court.#Case T-527/18.