Judgment of the General Court (Sixth Chamber) of 8 May 2019.#Battelle Memorial Institute v European Union Intellectual Property Office.#EU trade mark — Application for the EU word mark HEATCOAT — Absolute ground for refusal — Descriptiveness — Article 7(1)(c) of Regulation (EU) 2017/1001 — Equal treatment — Principle of sound administration.#Case T-469/18.