Judgment of the General Court (Seventh Chamber) of 20 September 2019.#Multifit Tiernahrungs GmbH v European Union Intellectual Property Office.#EU trade mark — Application for EU word mark real nature — Absolute grounds for refusal — Descriptive character — No distinctive character — Article 7(1)(b) and (c) of Regulation (EU) 2017/1001.#Case T-458/18.