Judgment of the General Court (Fifth Chamber) of 20 September 2019.#M. I. Industries, Inc. v European Union Intellectual Property Office.#EU trade mark — Opposition proceedings — Application for the EU word mark NATURE’S VARIETY INSTINCT — Earlier national figurative mark Natural Instinct Dog and Cat food as nature intended — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EU) 2017/1001.#Case T-288/18.