Judgment of the General Court (Second Chamber) of 5 June 2019.#EBM Technologies, Inc. v European Union Intellectual Property Office.#EU trade mark — Application for EU word mark MobiPACS — Absolute ground for refusal — Slogan — Level of attention of the relevant public — Lack of distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001.#Case T-272/18.