Judgment of the General Court (Fourth Chamber) of 30 January 2019.#Arezzo Indústria e Comércio SA v European Union Intellectual Property Office.#EU trade mark — Application for EU word mark SCHUTZ — Absolute grounds for refusal — Descriptive character — Article 7(1)(b) and (c) of Regulation (EC) No 207/2009 (now Article 7(1)(b) and (c) of Regulation (EU) 2017/1001).#Case T-256/18.