Case T-54/18: Judgment of the General Court of 12 July 2019 — Fashion Energy v EUIPO — Retail Royalty (1st AMERICAN) (EU trade mark — Opposition proceedings — Application for EU figurative mark 1st AMERICAN — Earlier EU figurative mark representing an eagle — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EU) 2017/1001 — Audi alteram partem rule — Article 95(1) of Regulation 2017/1001 — Cross claim)