Opinion of Advocate General Saugmandsgaard Øe delivered on 14 November 2019.#European Union Intellectual Property Office v Equivalenza Manufactory, SL.#Appeal — EU trade mark — Regulation (EC) No 207/2009 — Article 8(1)(b) — Likelihood of confusion — Assessment of the similarity of the signs at issue — Global assessment of the likelihood of confusion — Consideration of marketing circumstances — Counteraction of a phonetic similarity through visual and conceptual differences — Conditions for counteraction.#Case C-328/18 P.