Case C-809/18 P: Judgment of the Court (Fifth Chamber) of 11 November 2020 — European Union Intellectual Property Office v John Mills Ltd, Jerome Alexander Consulting Corp. (Appeal — EU trade mark — Regulation (EC) No 207/2009 — Opposition proceedings — Relative ground for refusal — Article 8(3) — Scope — Identity or similarity of the mark applied for to the earlier mark — EU word mark MINERAL MAGIC — Application for registration by the agent or representative of the proprietor of the earlier mark — Earlier national word mark MAGIC MINERALS BY JEROME ALEXANDER)