Judgment of the General Court (Ninth Chamber) of 12 December 2018.#Bischoff GmbH v European Union Intellectual Property Office.#EU trade mark — Invalidity proceedings — EU word mark CARACTÈRE — Absolute grounds for refusal — No descriptive character — Distinctive character — Article 7(1)(b) and (c) of Regulation (EC) No 207/2009 (now Article 7(1)(b) and (c) of Regulation (EU) 2017/1001).#Case T-743/17.